UX DESIGN & IMPLEMENTATION
Innovative booking platform
COMPANY
Chalet
ROLE
Web Designer
EXPERTISE
Web Design
YEAR
2024
Project description
Blues is a leading music streaming platform aimed at independent artists and listeners seeking unique, under-the-radar tracks. As the company looked to scale, they needed a website overhaul that would enhance user experience, streamline content discovery, and increase conversion rates for premium memberships.
Challenge
The original Blues website had an outdated interface, making it difficult for users to navigate and discover new music.
Ways of working
The original Blues website had an outdated interface, making it difficult for users to navigate and discover new music.
Results
Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.
User engagement
Increased session duration by 25% due to improved navigation and playlist management features
Conversion rates
Blues saw a 15% increase in premium subscriptions following the redesign, thanks to a clearer call to action and streamlined onboarding process.
Growing User Base
The app quickly gained traction among individuals and businesses worldwide, with a steady increase in user adoption and engagement.