WNBL x Virgin Australia: Finals Competition Creative
COMPANY
WNBL X Virgin Australia
ROLE
Graphic Designer
EXPERTISE
Digital Marketing Design
YEAR
2026
I was engaged by the Women’s National Basketball League (WNBL) to design a campaign asset suite for a finals competition in partnership with Virgin Australia, giving fans the chance to win flights and tickets to the Grand Final.
Working within the existing season brand, I developed a cohesive set of campaign assets under a 24-hour turnaround. The work needed to scale across physical, digital and broadcast environments while maintaining strong visual consistency and impact.
Deliverables included:
Airport lounge digital displays (Virgin Australia)
Jumbotron graphics shown during semi-final games
Broadcast lower-third TV graphics shown during semi-final games
Social media promotional assets
Competition landing page visuals
Editorial/article graphics
Dylan just gets it. Visually, emotionally, and strategically. Every design feels on-brand, meaningful, and built for real-world marketing use. Dylan has been an incredible creative partner during our time as colleagues, and as a freelancer - he’s on speed dial.
Alli Galloway
WNBL Head of Fan Growth
