defi rebrand
Reimagining a Leading DeFi Derivatives Brand
COMPANY
Derive
ROLE
Lead Brand Designer
EXPERTISE
Brand Identity
YEAR
2024
Project Description
I led the visual rebranding of Lyra into Derive, a top-tier decentralized derivatives protocol. Within a compressed timeline, I developed a new logo, dynamic visual language, animated patterns, and a suite of social media assets to support the public rollout.
Timeline
From initial explorations to final logo delivery in just 3 days, followed by 2 weeks to develop a complete brand identity system, including animated background patterns, social media templates, and rollout assets.
Background
Lyra was a pioneering DeFi options protocol operating on Ethereum Layer 2 networks like Optimism. In August 2024, the team rebranded to Derive to reflect their expanded mission: building a comprehensive ecosystem for on-chain options, perpetuals, and structured products. The rebrand coincided with the launch of the DRV token and a broader push into programmable derivatives infrastructure.
Results
Successfully delivered the final logo within 3 days of joining the project.
Developed a complete visual identity system, including animated patterns and social media templates, within the following week.
Contributed to a high-impact brand rollout that energized Derive’s community and positioned the protocol as a leader in DeFi derivatives.
Post-rebrand, Derive experienced significant growth:
Over 70% market share in the on-chain options market.
Total Value Locked (TVL) of $120 million.
70,000 active users and over 400,000 wallets eligible for airdrops.