vinyl e-commerce website
Designing for Discovery: Vinyl.com’s Digital Presence
COMPANY
Vinyl.com
ROLE
Senior Graphic Designer
EXPERTISE
Digital Marketing
YEAR
2025
Project description
As part of the Vinyl Group in-house team, I helped evolve Vinyl.com’s brand presence by bringing its visual identity to life across digital and physical touchpoints. My focus was on high-impact design that resonated with collectors, artists, and the broader music community.
From bold social assets to Rolling Stone magazine ads, I developed a range of materials that celebrated the tactile, curated experience of vinyl while maintaining a sharp, modern edge.
Timeline
2022–2025
Worked on key campaigns, advertisements, and various marketing materials over a 3-year period. One of my favourite moments was leading the launch of Vinyl.com's merchandise offering, overseeing everything from concept and project management to final design. Working closely with the team, we successfully brought the product to life in just one week.
Background
Vinyl.com is an e-commerce store that specialises in vinyl records. Launching in April 2023 under the Vinyl Group umbrella, Vinyl.com brings an energetic, playful and gamified experience to it's online retail store and marketing.
Results
Created branding consistency across all touchpoints, helping evolve Vinyl.com from an early competitor in a crowded market into a trusted online destination for vinyl collectors. Delivered ongoing campaign creative and digital assets that strengthened recognition and trust across every channel.
Most notably, led the design for multiple Black Friday campaigns, each achieving over 200% sales growth compared to the previous year, two years in a row, setting new performance benchmarks for the brand’s marketing initiatives.