Derive [brand identity design]
Derive is a cutting-edge decentralized finance platform that empowers users to create, trade, and manage financial derivatives on the blockchain. By leveraging smart contracts, it offers a transparent and user-friendly experience, making sophisticated financial tools accessible to a broader audience. The team at Derive (formerly Lyra) reached out to me for a full rebrand, as part of a strategic new direction for the business. They wanted a new identity that would feel POWERFUL, AGGRESSIVE and SHARP.
